About Me
I started my business in 2011 in the last trimester of my pregnancy, so I could stay home with my daughter.
As a neurodivergent person working outside the home had always been hard for me and I didn’t want to be away from my daughter. I wanted to build a life where I had freedom and I could work from anywhere. I also wanted to choose who I worked with instead of working for companies that didn’t value their customers and manipulated them into buying their products or services.
You probably started your business for similar reasons; so you could be free, so you could choose who you worked with and when. And that’s what I am here to help you do!
All of my custom Squarespace websites are backed with a business growth strategy and a solid marketing plan based on who you are and how you want to share your work with the world.
Hi! I’m Kate
(she/her)
Website Designer & Marketing Expert
I’m a queer, neurodivergent creative and the designer behind PinkCherry Creative. I nerd out on fonts, color therapy and all things pink! I specialize in creating intentional, inclusive and growth-ready websites for small business owners who are tired of wasting their weekends on their website and still getting nowhere.
Marketing, managing multiple business tools and building a website that actually works takes time and effort that you probably don’t have or that’s causing you to completely burnout.
That’s where I come in. With over a decade of experience, I create websites that include an ethical marketing plan and a solid business growth strategy with tools built in to the back-end of your website. So you get a website that works and that you love showing off!
My business operates from an anti-racist + social justice perspective meaning that I work hard to find images that represent you and your ideal client, which includes People of the Global Majority and LGBTQ+. This also means that I treat each of my clients with respect, loving-kindness and compassion while honoring their humanity and individual needs.
When you're ready for a website that saves you time and brings you clients, I'm here. Let’s Chat!
XO
❤Kate
Here are a few things about me…
I take my coffee half-caf with half and half
(maybe it’s my neurodivergent brain but caffeine makes me feel terrible and sweet coffee is just yuck!)
My living room aesthetic is…
full of crystals (I’ve got them all) and lots of color - a lot of pink but also yellow, green, blue and gold!
I’m a single mom to an amazing 15 yr. old
(I don’t know what I did right but I have a teenage daughter that loves hanging out with me and forcing me to watch endless episodes of Rick and Morty)
I’m low key obsessed with…
audiobooks specifically science fiction and psychological thrillers
I’m into astrology…big time
(I am a Virgo Sun, Scorpio Moon AND Ascendant.)
What’s your sign?
When I’m stressed or burned out…
I will color (I have lots of fantasy coloring books with mermaids and fairies) journal or watch a comfort show
What I Believe About Website Design
Your website isn’t just another thing to check off your to-do list, it’s a sacred space that connects you with the people you want to help!
The Squarespace websites I design…
Reflect the depth and nuance of your work and who you are
Come with built-in tools so you only have one login for 90% of your biz
Bring you more of your dream clients
Save you time so you can finally take that vacation
I want to be your partner and help you serve the people that really need what you offer.
custom, inclusive + strategic
Every website is:
✔ Fully Custom Designed
Even if you buy one of my templates it was designed by me for your niche. My custom websites are designed specifically for your brand, services, and audience.
✔ Inclusive with Intention
I design with accessibility, representation, and respect - I believe everyone deserves to feel welcome and seen.
✔ Conversion‑Focused
From layout to user experience, your site is designed to guide your ideal client toward working with you.
✔ Ready for Growth
All of my websites come with built-in tools to help you manage your business.
Who I Work With…
I primarily work with:
Local + Online Service Providers
Therapists and coaches
Somatic and Nervous System Practitioners
My clients value depth, clarity, and quality. My clients are looking for websites that feel inclusive and someone who understands the nuances of what they do and can help them showcase that online. If you care about how your work feels - not just how it looks - we’ll work well together.
How it started…
I designed my first website back in 2007 on a whim. I had a home organizing business at the time and the company I got my business cards from had setup one of the first ever website builders and so I decided why not? I immediately fell in love with the process. Sure, back then designing websites was clunky and most websites were quite horrible looking, but I knew somewhere deep inside that this is what I wanted to do. I absolutely loved every minute of it!
Fast forward to 2011 I started my own business for online marketing and virtual assistance really out of necessity. I was pregnant with my daughter at the time and I wanted to be able to stay home with her and still make a living. I learned all the in’s and out’s and do’s and don’ts of marketing, website design and managing a business as it grows.
Today I’ve packaged everything I learned while helping others grow their businesses into a simple and effective system that includes a gorgeous website and a system for growth.
Ready for a Website That gives you your freedom back?
If you’re ready to move beyond a site that no longer supports you or your growing business - I’d love to support you.
Let’s create a Squarespace website that supports your biz, attracts the right clients, and feels like YOU.