Kate Smith 8/19/26 Kate Smith 8/19/26

The Secret to a Great Website That Brings You Clients

If you’re a small business owner your website can be the most frustrating part of your business, especially if you are a service provider. It never feels quite right or completely done. There are always moving pieces and things that need to be updated or edited and while you know you need a website you aren’t really seeing any increase in sales by having one. You might be wondering what you’re missing or you might’ve given up completely on having a website you really love…

Kate Smith 8/13/26 Kate Smith 8/13/26

Why DIY Websites Stop Working as Your Business Grows

If updating your site fills you with dread - the tech overwhelm, the fear of breaking something, the hours it takes to change one paragraph - you'll naturally start avoiding it. An outdated website is a slow leak in your business…

Kate Smith 7/13/26 Kate Smith 7/13/26

I Outgrew My Business

It wasn’t like I just woke up one day and knew all the ways my business needed to change and why I wasn’t attracting the clients that I wanted to work with or even the work I actually wanted to do…

Kate Smith 7/3/26 Kate Smith 7/3/26

How to Build Trust With Your Website Using Emotional Web Design

When someone lands on your website, they aren't just scanning text and looking at pictures - they're feeling something. That feeling happens fast, often within seconds, and it shapes everything that comes next. Do they stay or leave? Do they feel understood or confused?

Kate Smith 3/27/26 Kate Smith 3/27/26

What Is Trauma-Informed Website Design? A Guide for Therapists & Service Providers

Trauma-informed web design takes the principles of trauma-informed care; safety, transparency, choice, collaboration, and empowerment, and applies them to your website and online marketing.

Kate Smith 3/20/26 Kate Smith 3/20/26

How to Write an About Page That Converts

You built your entire website in a long weekend fueled by iced coffee and determination - and then you got to the About page and just... stopped. Been there. So, here's a simple way to get it done so it converts.

Kate Smith 3/6/26 Kate Smith 3/6/26

Why Your Website Isn’t Converting Visitors Into Clients

Getting website traffic but no inquiries? If this sounds familiar, you’re not alone. Many service-based business owners assume that once their website is live, it should naturally start bringing in leads. So why isn’t it??

Kate Smith 2/20/26 Kate Smith 2/20/26

Squarespace vs Wix: Which Website Platform Is Right for Your Business?

Trying to decide between Squarespace and Wix? Learn the key differences between these website platforms for therapists, coaches, and service-based businesses.

Kate Smith 2/6/26 Kate Smith 2/6/26

Why Ideal Client Avatars Don’t Work (And What to Do Instead)

Ideal client avatars are often overcomplicated and misleading. Learn why they don’t work for service-based businesses — and what to focus on instead to attract aligned clients.

Kate Smith 1/23/26 Kate Smith 1/23/26

Why My Coaching Website Isn’t Converting (And What to Do Instead)

If people visit your coaching website but don’t reach out, your site may be missing clarity—not confidence. Learn the real reasons coaching websites don’t convert.

Kate Smith 1/16/26 Kate Smith 1/16/26

Why Psychology Today Isn’t Enough for Therapists Who Want a Full, Sustainable Practice

Psychology Today can help with visibility, but it isn’t always enough to grow a full therapy practice. Learn why a therapist website builds deeper trust and connection.

Kate Smith 1/9/26 Kate Smith 1/9/26

What pages do I need for my therapist website?

If you’re a therapist, your website isn’t just a place to list services — it’s often the first moment of trust between you and a potential client.

Kate Smith 11/14/25 Kate Smith 11/14/25

Why Every Therapist Needs a Website That Feels Like Their Practice

Your website is often the first way a potential client finds out about you. Even if someone gives you a referral, more than likely that person is going to hop on your website before scheduling

Kate Smith 11/7/25 Kate Smith 11/7/25

5 Signs Your Website Is Costing You Clients (and How to Fix It)

Here are five signs your website is costing you clients - and how to fix each one to start attracting your ideal clients.

Kate Smith 10/31/25 Kate Smith 10/31/25

Ethical Marketing: How to Build Trust Without Manipulation

In this post, I break down what dark patterns are, why they're harmful, and how ethical marketing and design builds the kind of trust that actually grows your business.

Kate Smith 10/17/25 Kate Smith 10/17/25

5 Reasons to Choose Custom Web Design Over Templates

Should you use a pre-made template or invest in custom web design? As a custom web designer and someone with a decade of experience in online marketing I have seen both sides of this coin and how it will affect your business.

Kate Smith 4/26/25 Kate Smith 4/26/25

5 Good Reasons WHY you need a website

5 Good Reasons WHY you need a website AND how a website can help you reach more people who NEED your services…

Kate Smith 2/6/24 Kate Smith 2/6/24

Squarespace SEO tips for Coaches

I will cover just the basic SEO tips here to make it easy on you to get started showing up on Google. So let’s get into it! Here are my Squarespace SEO Tips for Coaches!

Kate Smith 1/16/24 Kate Smith 1/16/24

Where to find free stock images for coaches

Finding stock images for coaches that don’t cost an arm and a leg can be frustrating and sometimes feel impossible! I have found some amazing websites that offer beautiful images for free…