THE BLOG
Small Business Tips and Tricks
Marketing advice for people who'd rather poke themselves in the eye than follow another “10-step marketing strategy.”
Get tips and tricks for your website, slow + ethical marketing, business growth, finding the right-fit clients, and creating systems that make running your business easier. No sleazy tactics, endless content treadmill, or advice that has you trying to be everywhere online. Just smart, simple strategies that you can use right away and that make your life, (and running your business) easier.
How to Manifest the Perfect Website Designer for your Business
Use your intuition along with your logical brain to find the perfect website designer FOR YOU, with my special manifestation technique. Not the best designer, not the one doing all the things that look good on paper, just the right one. The one you are going to vibe with, the one that is going to get you and your business and build you the website you’ve been dreaming of.
Choose Squarespace over Wix (or Wordpress). Here’s why
Trying to decide between Squarespace and Wix? I have spent over a decade working with Wix, Wordpress and Squarespace and I have come to the conclusion that in order to have a thriving and well-organized business Squarespace is everything...Here's why
Where to Find Free Stock Images That Don’t Look… Free
Finding free stock photos that don’t cost an arm and a leg can be frustrating and sometimes feel impossible! I have found some amazing websites that offer beautiful images for free…
The Secret to a Great Website That Brings You Clients
If you’re a small business owner your website can be the most frustrating part of your business, especially if you are a service provider. It never feels quite right or completely done. There are always moving pieces and things that need to be updated or edited and while you know you need a website you aren’t really seeing any increase in sales by having one. You might be wondering what you’re missing or you might’ve given up completely on having a website you really love…
Why DIY Websites Stop Working as Your Business Grows
If updating your site fills you with dread - the tech overwhelm, the fear of breaking something, the hours it takes to change one paragraph - you'll naturally start avoiding it. An outdated website is a slow leak in your business…
I Outgrew My Business
It wasn’t like I just woke up one day and knew all the ways my business needed to change and why I wasn’t attracting the clients that I wanted to work with or even the work I actually wanted to do…
How to Build Trust With Your Website Using Emotional Web Design
When someone lands on your website, they aren't just scanning text and looking at pictures - they're feeling something. That feeling happens fast, often within seconds, and it shapes everything that comes next. Do they stay or leave? Do they feel understood or confused?
How to Improve your SEO + AIO in Squarespace (step-by-step)
SEO (Search Engine Optimization) has changed a lot in the past year especially now that AI has taken over the scene. SEO already felt very complicated and now we have to make sure we are showing up in AI recommendations (also known as AIO or GEO) and the whole thing can feel a little overwhelming. Let’s take it step by step: Here’s how to improve both your SEO and AIO (or GEO) in Squarespace
What Is Trauma-Informed Website Design? A Guide for Therapists & Service Providers
Trauma-informed web design takes the principles of trauma-informed care; safety, transparency, choice, collaboration, and empowerment, and applies them to your website and online marketing.
How to Write an About Page That Converts
You built your entire website in a long weekend fueled by iced coffee and determination - and then you got to the About page and just... stopped. Been there. So, here's a simple way to get it done so it converts.
Why Your Website Isn’t Converting Visitors Into Clients
Getting website traffic but no inquiries? If this sounds familiar, you’re not alone. Many service-based business owners assume that once their website is live, it should naturally start bringing in leads. So why isn’t it??
Common Homepage Copy Mistakes (And How to Fix Them)
Most people searching for a specific service will come to your website and decide within 5 seconds if they understand what you do and how you can help them. So, let’s talk about the most common homepage copy mistakes - and how to fix them so your website will convert and you can help more people with your amazing services.
Why Ideal Client Avatars Don’t Work (And What to Do Instead)
Ideal client avatars are often overcomplicated and misleading. Learn why they don’t work for service-based businesses and what to focus on instead to attract aligned clients.
Why Isn’t My Coaching Website Converting (and How to Fix it!)
If people are visiting your coaching website but not reaching out, it can feel confusing, disappointing and frustrating as hell! Not getting clients is a bummer and more than likely you have poured hours and dollars into your website and you just aren’t getting the ROI you thought you would, so let’s fix that!
Why Psychology Today Isn’t Enough for Therapists Who Want a Full, Sustainable Practice
Psychology Today can help with visibility, but it isn’t always enough to grow a full therapy practice. Learn why a therapist website builds deeper trust and connection.
What pages do I need for my therapist website?
If you’re a therapist, your website isn’t just a place to list services — it’s often the first moment of trust between you and a potential client.
Why Every Therapist Needs a Website That Feels Like Their Practice
Your website is often the first way a potential client finds out about you. Even if someone gives you a referral, more than likely that person is going to hop on your website before scheduling
5 Signs Your Website Is Costing You Clients (and How to Fix It)
Here are five signs your website is costing you clients - and how to fix each one to start attracting your ideal clients.
Ethical Marketing: How to Build Trust Without Manipulation
In this post, I break down what dark patterns are, why they're harmful, and how ethical marketing and design builds the kind of trust that actually grows your business.
5 Reasons to Choose Custom Web Design Over Templates
Should you use a pre-made template or invest in custom web design? As a custom web designer and someone with a decade of experience in online marketing I have seen both sides of this coin and how it will affect your business.