THE BLOG
Small Business Tips and Tricks
Marketing advice for people who'd rather poke themselves in the eye than follow another “10-step marketing strategy.”
Get tips and tricks for your website, slow + ethical marketing, business growth, finding the right-fit clients, and creating systems that make running your business easier. No sleazy tactics, endless content treadmill, or advice that has you trying to be everywhere online. Just smart, simple strategies that you can use right away and that make your life, (and running your business) easier.
Why Ideal Client Avatars Don’t Work (And What to Do Instead)
Ideal client avatars are often overcomplicated and misleading. Learn why they don’t work for service-based businesses and what to focus on instead to attract aligned clients.