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Small Business Tips and Tricks

Marketing advice for people who'd rather poke themselves in the eye than follow another “10-step marketing strategy.”

Get tips and tricks for your website, slow + ethical marketing, business growth, finding the right-fit clients, and creating systems that make running your business easier. No sleazy tactics, endless content treadmill, or advice that has you trying to be everywhere online. Just smart, simple strategies that you can use right away and that make your life, (and running your business) easier.

How to Build Trust With Your Website Using Emotional Web Design
Kate Smith Kate Smith

How to Build Trust With Your Website Using Emotional Web Design

When someone lands on your website, they aren't just scanning text and looking at pictures - they're feeling something. That feeling happens fast, often within seconds, and it shapes everything that comes next. Do they stay or leave? Do they feel understood or confused?

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