The Website Conversion Checklist
The Free Self-Audit Guide that helps you find out why your website isn't converting and how to fix it!
your website should be working for you, bringing in clients while you take the day off...
This Checklist is designed to help you go over your website and find out what might not be working so you can fix it…easily!
No fluff. No jargon. Just clear, actionable steps you can take right now.
Built specifically for heart-centered service providers who refuse to use manipulative tactics - but still need their website to actually convert.
Who This Checklist Is For:
Therapists, Healers and Trauma-Informed Practitioners
Service Providers DIY-ing their site
If you’re wondering “Why am I not getting inquiries?”
Anyone who wants clarity before investing in a redesign
What’s Inside the Checklist…
Design & Branding
Make sure your website feels like you - and builds trust at first glance.
You’ll review:
Whether your branding feels cohesive and creates trust
If your colors, fonts, and spacing support readability
How quickly visitors understand what you do
If your site looks polished on both desktop and mobile
Whether your design feels aligned with your audience (not trendy or cookie-cutter)
Copywriting
Clear, honest messaging = more inquiries.
This section helps you check:
If your headline clearly says who you help and how
Whether your copy speaks to your client’s pain points (not just features)
If your services are easy to understand
Whether calls-to-action are obvious and inviting
If your tone sounds human, warm, and aligned (not stiff or salesy)
Beautiful websites won’t convert if visitors are confused or unsure what to do next.
SEO (Simple + Non-Technical)
Just the basics that actually help.
You’ll review:
Whether each page has a clear focus and purpose
If your page titles match what people might actually search for
Whether your headings are clear and skimmable
If your content answers real questions your clients have