The Ultimate
Website Checklist
The internet has enough pretty websites.
Let’s build you one that makes you…
Money
A no-BS checklist for figuring out why people are visiting your website but apparently forgot to hire you.
Figure out what’s getting in the way of your sales - Maybe your messaging is confusing. Maybe your CTA is hiding in Narnia or maybe your website is asking folx to do way too much thinking.
Don’t worry there are no complicated tasks. No weird marketing tricks. No “just create more urgency!” nonsense.
Just a clear list of things to look at, what to do when you find a problem, and a whole lot less guessing.
Let’s make it make it ridiculously easy for the right people to say yes.
Who This Checklist Is For:
Therapists, Healers and Trauma-Informed Practitioners
Service Providers DIY-ing their site
If you’re wondering “Why am I not getting inquiries?”
Anyone who wants clarity before investing in a redesign
What’s Inside the Checklist…
Design & Branding
Make sure your website feels like you - and it matches what you offer and who you want to serve.
You’ll get:
A quick check up on your current branding
Branding best practices and examples
Color Psychology Overview
Branding Checklist
Website design tips that are proven to convert
Copywriting
Clear, honest messaging = more inquiries.
This section helps you check:
If your headline clearly says who you help and how
Whether your copy speaks to your client’s pain points (not just what you do but how it’s relevant)
If your services are easy to understand
Whether calls-to-action are obvious and inviting
If your tone sounds human, warm, and aligned (not stiff or salesy)
Beautiful websites won’t convert if visitors are confused or unsure what to do next.
Seo/Aio (Simple + Non-Technical)
Just the basics that actually help.
You’ll review:
Whether each page has a clear focus and purpose
If your page titles match what people might actually search for
Whether your headings are clear and skimmable
If your content answers real questions your clients have