Kate Smith 7/3/26 Kate Smith 7/3/26

How to Build Trust With Your Website Using Emotional Web Design

When someone lands on your website, they aren't just scanning text and looking at pictures - they're feeling something. That feeling happens fast, often within seconds, and it shapes everything that comes next. Do they stay or leave? Do they feel understood or confused?

Kate Smith 3/27/26 Kate Smith 3/27/26

What Is Trauma-Informed Website Design? A Guide for Therapists & Service Providers

Trauma-informed web design takes the principles of trauma-informed care; safety, transparency, choice, collaboration, and empowerment, and applies them to your website and online marketing.

Kate Smith 3/20/26 Kate Smith 3/20/26

How to Write an About Page That Doesn't Make You Cringe

Struggling to write your About page? Here's a simple way to get it done for heart-led service providers who'd rather talk about anything else, plus what to leave out.

Kate Smith 3/13/26 Kate Smith 3/13/26

Why DIY Websites Stop Working as Your Business Grows

As your business grows, a DIY website may start holding you back. Learn why DIY websites stop working for service-based businesses and what to do instead.

Kate Smith 3/6/26 Kate Smith 3/6/26

Why Your Website Isn’t Converting Visitors Into Clients

Getting website traffic but no inquiries? Learn why your website isn’t converting visitors into clients - and how therapists, coaches, and service-based businesses can fix it.

Kate Smith 1/30/26 Kate Smith 1/30/26

Homepage Copy Mistakes Therapists Make (And How to Gently Fix Them)

Many therapist websites struggle because of subtle homepage copy mistakes. Learn what therapists often get wrong—and how to create clarity, trust, and safety.

Kate Smith 1/23/26 Kate Smith 1/23/26

Why My Coaching Website Isn’t Converting (And What to Do Instead)

If people visit your coaching website but don’t reach out, your site may be missing clarity—not confidence. Learn the real reasons coaching websites don’t convert.

Kate Smith 1/16/26 Kate Smith 1/16/26

Why Psychology Today Isn’t Enough for Therapists Who Want a Full, Sustainable Practice

Psychology Today can help with visibility, but it isn’t always enough to grow a full therapy practice. Learn why a therapist website builds deeper trust and connection.