THE BLOG
Small Business Tips and Tricks
Marketing advice for people who'd rather poke themselves in the eye than follow another “10-step marketing strategy.”
Get tips and tricks for your website, slow + ethical marketing, business growth, finding the right-fit clients, and creating systems that make running your business easier. No sleazy tactics, endless content treadmill, or advice that has you trying to be everywhere online. Just smart, simple strategies that you can use right away and that make your life, (and running your business) easier.
Why DIY Websites Stop Working as Your Business Grows
If updating your site fills you with dread - the tech overwhelm, the fear of breaking something, the hours it takes to change one paragraph - you'll naturally start avoiding it. An outdated website is a slow leak in your business…
How to Build Trust With Your Website Using Emotional Web Design
When someone lands on your website, they aren't just scanning text and looking at pictures - they're feeling something. That feeling happens fast, often within seconds, and it shapes everything that comes next. Do they stay or leave? Do they feel understood or confused?
What Is Trauma-Informed Website Design? A Guide for Therapists & Service Providers
Trauma-informed web design takes the principles of trauma-informed care; safety, transparency, choice, collaboration, and empowerment, and applies them to your website and online marketing.
How to Write an About Page That Converts
You built your entire website in a long weekend fueled by iced coffee and determination - and then you got to the About page and just... stopped. Been there. So, here's a simple way to get it done so it converts.
Why Your Website Isn’t Converting Visitors Into Clients
Getting website traffic but no inquiries? If this sounds familiar, you’re not alone. Many service-based business owners assume that once their website is live, it should naturally start bringing in leads. So why isn’t it??
Common Homepage Copy Mistakes (And How to Fix Them)
Most people searching for a specific service will come to your website and decide within 5 seconds if they understand what you do and how you can help them. So, let’s talk about the most common homepage copy mistakes - and how to fix them so your website will convert and you can help more people with your amazing services.
Why Isn’t My Coaching Website Converting (and How to Fix it!)
If people are visiting your coaching website but not reaching out, it can feel confusing, disappointing and frustrating as hell! Not getting clients is a bummer and more than likely you have poured hours and dollars into your website and you just aren’t getting the ROI you thought you would, so let’s fix that!
Why Psychology Today Isn’t Enough for Therapists Who Want a Full, Sustainable Practice
Psychology Today can help with visibility, but it isn’t always enough to grow a full therapy practice. Learn why a therapist website builds deeper trust and connection.
5 Signs Your Website Is Costing You Clients (and How to Fix It)
Here are five signs your website is costing you clients - and how to fix each one to start attracting your ideal clients.